Digital marketing, which is also referred to as online marketing, involves using digital communication channels to promote brands and engage with potential customers.
According to research conducted by Global Web Insight and published in the Datareportal 2023 Global Digital Marketing statistics summary, the significance of digital channels in influencing purchasing decisions is emphasized.
The research indicates that failure to compete through the provision of high-quality online content in order to improve visibility on search engines and social networks can result in missed opportunities to connect with potential customers online.
With an increasing number of patients using the internet for tasks ranging from self-diagnosis to seeking out reviews, it has become crucial for plastic surgeons to adopt digital marketing strategies in order to attract more patients.
Plastic Surgeons may tend to rely on the waiting room as a measure of their success, assuming that a full waiting room is a positive indicator. However, it is important to consider the long-term implications of this approach.
With the availability of information on the internet, potential customers are now more inclined to research their options before seeking advice from a surgeon. This means that by the time a patient comes to your practice, they have already invested a considerable amount of time exploring their options. As a plastic surgeon, it is essential to ensure that your practice is always the preferred choice for your patients. Failure to utilize digital platforms means that you risk losing out on potential patients.
In order to reach your prospects effectively, it is essential to have a presence on multiple channels, including social media and search engines like Google. To achieve this, it is crucial to tailor your focus based on the specific needs of your practice. For example, if you are a new practice, your primary focus should be on optimizing your content, website, and social media pages for search engine optimization (SEO) to improve your ranking in search results. Once you have established a strong SEO strategy, you can expand your focus to other digital channels to enhance your online presence further.
It will be good to use digital marketing options such as pay-per-click advertising, a variety of social media platforms and a Google Business Profile.
Time is precious and you need to focus on your patients. We have a dedicated team with 16 years experience to help you with one or all of your digital marketing needs.
Book a short meeting with us to start the process today.