What is Social Media Marketing(SMM)?
Need to know Your audience? We can introduce you!
Social media management involves analyzing your social media audiences and creating a specific strategy, producing and spreading content for social media profiles, keeping an eye on online discussions, working with influencers, and keeping track of, analyzing, and reporting on social media performance and ROI.
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Which Platforms do we help you market on?
So you know your brand. Amazing! But do you know your audience. That's what we are here for to help you grow your brand in the social space. Now you may be wondering, "How do you do that?" The most straightforward answer is that there are multiple ways.
First, there are organic-driven campaigns. An organic-driven campaign will allow us to accomplish many things, such as developing a voice for your brand and cultivating a tone so your audience can see what you are offering, Curating and Repurposing content old and new, regularly posting ads, videos, etc., to keep up audience engagement, engaging with your community of previous, current, and future clients alike. Finally, we will report to you weekly, ensuring you are always up to date and giving you a phone or video conference call monthly to talk to you and get your input and ensure meeting your business goals efficiently and effectively.
Second is advertising-driven campaigns. Advertising-driven campaigns are more involved and more hands-on than organic-driven campaigns. We start by integrating into your different media and business management accounts safely and securely. We will set up pixels on your website to track conversions. Afterward, we will do remarketing campaigns to keep your services and website in the front of the mind of people who have visited your website previously. Once we have the attention of your previous audience, we will start work on building up your brand, building up a new audience, creating full-fledged ads to market, and doing comparative testing of your campaigns to make sure we are providing the best quality service and reaching as many as possible.
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Organic-Driven Campaigns
To develop a Voice and Tone for your brand, you need to post consistently about the same general topics. Keeping on the topic is very important. People come to your social accounts for a reason, expecting a specific tone, as mentioned before. Making sure your content stays on topic, and engaging is essential to what we do. We keep track of the analytics and post when your following is most active. We ensure to stay on top of all messages and respond to anyone who does so within 24 hours via automated messaging and let them know that someone will respond to them soon to address any concerns or questions. Finally, depending on the number of hours you have dedicated to your campaign and anything else you have us managing, we will respond to them as soon as humanly possible.
Content from articles, videos, and images that are from your site will pull more than grabbing any random articles, images, or videos off the internet. Reusing and repurposing old content is a great way to use what you already have and bring more exposure to your site. If you have great content on your site, why reinvent the wheel? If you don't, then that's fine too. We can make a plan with you where we can look at examples of great content, then recreate content with your brand voice attached. We want to use as little content as possible that others own. If we are going to curate, it's to make your version of the content.
We Highly recommend that you provide content for this program (blogs, case studies, company photos, or videos). Content that is pleasing to look at is always more engaging than anything else from what we found. We realize that few companies have the time to do this daily, but putting in a little bit of time each month to integrate a few highly personable pieces of content is very helpful.
Knowing when your audience is active so you can post is essential. See Twitter as an example; the average life of a tweet is 18 minutes, and most retweets happen within 7 minutes. This means many of these users spend a large chunk of their time on the social platform, seeing something and sharing it as a part of their interest. The social world moves a mile a minute. Posting your content early in the morning would make no sense if most of your audience only goes online at noon. Knowing the best time to post, tweet, or reshare is critical to the success of your campaign, and you can rest assured we will continue to test for the best results across the entire business.
After establishing an active following, you need to stay connected with them. The absolute worst thing you can do is "deliver and disappear." We offer to keep your brand humanized, answering follower questions, putting value into conversations on your post/page, liking and commenting on follower shares, promoting discussions through questions, and more. We will help to create and handle a FAQ on your behalf. For some industries, we must direct that information into a private format with one of your customer service reps asap. In other cases, we have no
issues handling the entire interaction and pointing them in the right direction without any extra hassle for your staff. If some questions require your expertise, we can plan to elevate those to you or your team adequately.
If you have us managing it, then you can have us measure it. In-depth analytics of posts and post type success, engagement stats, audience insights, mentions, and campaign results are all services we provide. We can set up our reporting and deep dive as far as you want and provide in-depth analytics while we establish the frequency of our reporting. Typically our partners opt for a monthly option so that we can focus majorly on actionable deliveries inside of the campaign. Still, you can receive those as often as weekly if you wish.
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Advertising-Driven Campaigns
To ensure everything is conducted efficiently and effectively for everyone involved with your accounts, it is necessary to have access to the appropriate accounts, such as business manager accounts, ad accounts, pages, groups, or general admission required to work efficiently without a password requirement. Regarding social media accounts outside of Facebook, such as LinkedIn, Instagram, or Tiktok, we will need login info to access your account to manage it. This process is relatively painless and will make life easier in the long run when several team members simultaneously work on the account. Account integration will also make it easier to track who is posting, what they are posting, and when it was published.
When you spend money on advertising, tracking how these ad campaigns are performing is essential. For this, we use Pixels and analytics conversion tracking. There are two options for setting this up; our team can do it for you or walk you through the process required to set it up yourself. These tracking methods will help you to see what visitors to your site are doing, e.g., buying and conversions. We will then be able to run A/B tests effectively to more than one audience. We can also remarket to them and lower your costs acquisition.
Remarketing Campaigns allow you to use the full power of social media. By keeping your brand in front of them while they browse on social media, you can help them get more information about you or finally decide to use your services. Therefore, we remarket to people who previously browsed your website but had yet to decide, focusing on their primary interests when they last visited it.
Build your company's image. Most social media users will be willing to trust a company with many likes on its page. When a possible client sees your advertisement, they may investigate your profile to see how many followers or reviews you have. It may harm their trust in you if you do not have any or just a few. So a vital part of your success is growing awareness of your brand.
Finding an audience is one of the most critical parts of a business. How will you sell if you don't have clients? Audience Building is hard work and will be a large part of any campaign you launch. Figuring out what your perfect customer looks like is vital in targeting the right people to advertise. Using pixel code on your website (Facebook/Instagram Only) will, over time, allow us to build an audience of your web traffic. Social Media Marketing is powerful because of its ability to remarket and create a look-a-like audience based on previous members of your audience who visited your site. For example, if you have received many converters on your site already, we would endeavor to create a look-a-like audience based on these converters to reach the bottom of the funnel folks who are currently in the market searching for your services. Suppose your website has little traffic to it. In that case, we can look at alternatives to build your audiences, such as interest-based targeting or custom audiences (if you have email addresses of current/past customers).
Ads vary from platform to platform, but one thing is sure, ads are vital to finding and connecting with your audience. Whether it be Facebook, Instagram, or LinkedIn, we will help develop the most diverse and result-driven ads. We will handle most of what you can think of, such as text, images, titles, URLs, Call to action buttons, etc. Each piece is crucial to the outcome of an ad. We constantly endeavor to improve the quality of our ads. Thus we are constantly A/B testing to ensure the highest quality.
A/B testing, or split testing as mentioned above, allows us to isolate variables testing one at a time without altering the rest of the product, so we can tell what's working and what's not. Typically, a client is looking to increase sales, thus making the primary KPI a conversion. We A/B test all sorts of variables such as text, images, titles, URLs, Call to action buttons, and landing pages (if you have multiple for us to try). We can also create A/B test landing pages for a campaign. (Landing pages are quoted on a case by case basis.)
Our Reports Consist of the following:
- Comprehensive Profile Review
- Strategic Posting Strategy & Content Calendar (1 Month)
- Competitor Social Profile Analysis
- 90-Day Action Outline
- 90-Minute Consultation