A well-maintained online corporate reputation presents your business the most favorably. A positive online reputation is beneficial as it increases trust, more business opportunities, the attraction of top talent, and protection against negative publicity, reviews, and social media attacks.
-Benjamin Franklin.
As a starting point with a client, we begin with thorough research. Our Initial Analysis Reports provide a comprehensive foundation for the most effective search engine reputation management and help us determine the best approach for maximizing your return on investment. The analysis requires a vast amount of information, which we gather over 2 to 3 weeks. Once complete, we present the reports to you in an online meeting format. These reports allow all parties to comprehend the project scope, enabling us to create a Strategic Internet Marketing Plan (SIMP).
The Initial Analysis Reports identify specific keywords and search phrases that result in adverse outcomes for you or your brand. This report also includes estimates of the search volume, which help us assess the extent and severity of the issue
The Initial Analysis Reports also include the ranking positions for your brand and each URL that has published harmful content about your brand. This crucial aspect ensures you are fully aware of all possible negative results.
The Initial Analysis Reports provide a comprehensive overview of all inbound links, anchor text, and the age of each link. This information is used to identify backlinks hindering your site from ranking higher than negative results.
The Initial Analysis Reports include a complete crawl of all pages, images, and other essential elements of your website. This report helps us eliminate structural problems impacting your current rankings.
It's crucial to understand the challenges we face and the amount of time required to overcome negative results
It's also necessary to know what positive assets we have available to address the issue, such as existing social media assets, affiliate sites, micro-sites, sites with positive content owned by other entities, etc
The Initial Analysis Reports also consider the existing on-page optimization of our positive assets, including elements such as title tags, keyword density, meta descriptions, etc. This information is crucial in devising a strategy to counteract the negative results.
Once we clearly understand our positive assets and challenges, we will make recommendations on the content that needs to be created to address the problem.
Based on the Initial Analysis Reports, we will develop and present a recommended strategy and Scope of Work to "push" the negative results of the first page and beyond, if feasible. The plan will also include estimated timelines and costs.
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Based on the information we gather, we design a tailored strategy (SIMP) that outlines our approach to achieving top organic search engine rankings. This strategy encompasses the following:
Assessment of your website's plan: What needs to be addressed? Does the website's code comply with the latest search engine algorithms? Is there a clear route for search engines to access optimized content? Is the current website capable of being optimized effectively?
What resources do you have in place? Are there existing websites that we can utilize to address your reputation management concerns? To effectively promote positive content to the top of search engines, multiple well-optimized websites are often necessary for the target term. More than one or two sites are required. We will consider acquiring high-authority web assets if you need high-authority web assets. All expenses incurred will be billed directly to your company.
A financial priority for your keywords. Specific keywords will significantly impact your business and the visibility of harmful content more than others. We will prioritize your keywords based not just on their search volume but on the ability to remove harmful content from your customers' view as quickly as possible, resulting in a positive return on investment as efficiently as possible.
As part of the initial launch, we will establish several sites we can use to promote positive content.
On-page optimization involves composing new, adequately optimized content to be added to the site. This content follows all best practices, such as appropriate keyword density, including keywords in the title, H1s, alt tags, meta-tags, and compelling calls-to-action. If you grant us access to the site's backend, we can post the content after your team has reviewed and approved it for posting.
In some cases, if you already have valuable content, there's no need to create new content from scratch. Instead, we can optimize the existing content. We will provide recommendations on how to improve the current page content and implement the changes with your approval or ensure that changes made by your team adhere to all our advice and best practices.
Along with creating or enhancing content, we use internal linking to strengthen the authority of the content we're working to rank. Internal linking is a highly effective yet underutilized tactic that can produce impressive results. Take Wikipedia, for example — they don't buy backlinks or artificially create them. Instead, they focus on making as much high-quality content as possible and use internal linking to share authority between their content, thereby increasing the authority of all their content.
It's important to note that not all backlinks are created equal, and we never make promises regarding a specific number of backlinks, as this offers little value to you or the ultimate goal of ranking. Instead, we search for organic opportunities to generate backlinks. We never resort to unethical practices such as buying or artificially creating backlinks through PBNs or other black hat tactics. Our approach to backlinks is always sustainable. We adjust our system to align with their standards whenever Google updates its algorithms and views on backlinks. This is why our clients achieve success and maintain their position as the leading authority in their respective industries.
We will start by searching for and continuously monitoring any potentially harmful backlinks from unreliable sources. If we discover any, we will initiate the process of disavowing them. We have streamlined the disavow process by continuously improving our proprietary software since Google introduced the Disavow Tool. Our tool helps identify toxic backlinks, requests the site to remove them, automatically checks for removal after one week, and submits a report to Google if the backlinks are not removed, thereby officially disavowing them. This documented process is mandatory for Google to disavow toxic backlinks. The process can be extremely time-consuming if done manually, but our tool does much of the work, and we use our human expertise to ensure that only negative links are removed for optimal results.
Social signals play a significant role in SEO. When we publish new content for a client, we encourage it to be shared on the company's social media profiles and any additional relevant profiles (such as crucial executives' LinkedIn and Twitter accounts). This is not a make-or-break factor for an SEO campaign, but it can be beneficial, primarily if the content is geared toward social media.
We believe in having weekly meetings with clients who contract us for ten or more hours per month. SEO may take time, but we don't want our objectives and tasks to take longer than necessary. These regular meetings allow you to hold us accountable and for us to hold you and your team responsible for the action items that need to be carried out. In these meetings, we will review reports on the campaign's progress and regularly share the results of our partnership with you.
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