What is Search Engine Optimization?
The main goal of SEO is to help your business rank higher in search results!
Maximizing the number of visitors to a website by increasing its ranking on search engine results is known as search engine optimization (SEO). The secret to attracting more traffic is to blend content with SEO and social media marketing strategies seamlessly.
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Research is to see what everybody else has seen, and to think what nobody else has thought."
-Albert Szent-Gyorgyi
Critical Research is the first step our team will take with you. We must lay a strong foundation for the most decisive search engine success possible, which allows us to do the groundwork with our comprehensive Initial Analysis Reports and determine the best path to achieving an ROI. We look at a client's website, collect a large amount of information and evaluate it. Your site will need this effort for us to make easy-to-implement recommendations and strategies for the performance of our client’s websites. It takes about three weeks to compile the data listed below; we then deliver the reports to you in an online meeting format, such as a Video conference call. These reports will give everyone involved a solid understanding of the project's scope and allow us to quote you the proper retainer hours needed to complete your objectives.
After we have quoted you on the retainer, the first step is to set up a 90-day Strategic Internet Marketing Plan (SIMP). The planning will start with us mapping out how to effectively use your retainer hours each month for the first 90 days, updating this plan every 30 days, so we have a continuous 3-month program. We want to make the most of the time allotted by aiming for the highest-priority items first, making the most significant impact in achieving rankings, website traffic, and, most importantly, conversions. We begin with small steps and noncommittal research so that everything is on the table regarding data to suggest how many hours per month are required for us to succeed. After completing the Research stage, not only will you have a good idea of the scope of the opportunities and obstacles ahead, but you will also have had your first experience interacting with our professional team. We firmly believe this step is crucial to laying a foundation for your site—the added benefit of your confidence in what we can accomplish flourishes with accurate, actionable data. We can assure you that these aren’t just run-of-the-mill free reports used for a sale pitch; these are comprehensive, well-put-together reports with a fiduciary responsibility to show you precisely what to expect when we move forward together.
We will provide you with a full report
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Our Report will include the following:
Outlines specific keywords and search terms utilized by users on the web, along with the corresponding monthly search volume. This information provides a beautiful insight into the potential monthly traffic for your products or services.
Utilizes software to examine various aspects that impact user experience and search engine crawlability, such as page load times, broken URLs, and image optimization. The report also evaluates the hierarchy of the website structure, which is crucial and beneficial for a successful SEO initiative. The analysis will highlight any issues we will address to improve search engine crawlability and enhance the user experience.
This report helps us assess the competition level for the keywords identified in the Keyword Report. We aim to help you achieve a return on investment as soon as possible. The report organizes keywords into a timeline so we can prioritize optimizing keywords with a higher appeal and chance of ranking on the front page of search engines first while also working on the more challenging keywords that may take longer. We categorize the keywords into two groups:
- Keywords that offer the best return on investment with the least amount of effort and
- Keywords that are easier to rank for in the short term so that we can demonstrate results, drive sales, and ultimately achieve a return on investment.
The benchmark report showcases the current ranking positions of keywords and search phrases. Accountability is an essential service at any good SEO company. The report will examine the keywords your website currently ranks for and their positions. Every month, we will continue to run benchmark reports to track the progress of the SEO project. These initial rankings play a significant role in our competition analysis, as we consider them when determining the feasibility of improving or acquiring new rankings.
This step entails identifying your top 10 competitors, analyzing their rankings for the selected keywords and search phrases, and evaluating their search engine authority. As part of strategy development and setting realistic expectations, it's essential to understand who your online competitors are and their rankings for the exact keywords we are targeting. This analysis provides valuable insights into competitive websites and can give us a competitive edge.
The Backlink Analysis report contains extensive mathematical details on the strength of inbound links to the pages on your website. It reports the citation flow, a mathematical value, of every link from another website or blog. The quality of these links, which can either harm or benefit your website, depends on various factors, such as the source website, the domain age, the content, and others. Developing a robust backlink program with a steady progression and high-quality, relevant content is crucial for a well-structured SEO strategy.
“Impactful SEO is rarely executed by a lone wolf.”
-Jes Scholz, International Digital Director at Ringier AG
We believe that investing in SEO is the most advantageous decision a company can make, particularly when its target audience is actively searching for its products or services online. SEO involves building trust and authority with Google and other search engines for specific keywords, which leads to improved rankings. Our clients typically maintain their first-page positions for a long time as long as they continuously update their site with valuable information and cater to their target market. This investment generates consistent returns and often results in exponential growth. The only factors that can reduce rankings are if competitors optimize the exact keywords better or if Google updates its algorithms. However, our track record has shown that our approach aligns with the direction of Google's SEO updates, and we welcome these changes. Our methodologies have proven effective across various industries and competitive marketplaces, reflected in our clients' over quarter-million first-page results.
Note: It's essential to understand the specific tactics used by any SEO firm, whether you choose to work with another company or us. We at Diginub prioritize high-quality content and have proven to provide long-term benefits to our clients. We believe that relying solely on backlinks without optimized content is a complicated and potentially penalizing approach. Utilizing ethical, "white hat" tactics is crucial for sustained success. Our philosophy is that if a task is worth doing, it's worth doing correctly from the start.
These are our SEO Methodologies:
On-Page Optimization involves creating new, properly optimized content for the website. This content adheres to established best practices, such as proper keyword density, including keywords in the title, H1s, alt tags, meta-tags, and compelling call-to-action in meta-tags. If you provide us with back-end access to the site, we can post the content after your team has reviewed and approved it. In cases where you already have valuable content, we may optimize what's already there. We will either provide recommendations for improving existing content and implement them with your approval or ensure that any changes made by your team comply with our requests and best practices. Additionally, we use internal linking to enhance the authority of the content we are working to rank. Internal linking is a highly effective but underutilized tactic, as demonstrated by websites like Wikipedia, which focuses on creating high-quality content and utilizing internal linking to share authority between their pages, thereby increasing the control of all their content.
Not all backlinks hold the same weight, and we never make unrealistic promises of a certain number of backlinks, as this offers little value to you or the ultimate goal of improving rankings. Instead, we look for organic opportunities to acquire backlinks. We strictly avoid unethical practices like buying or artificially generating backlinks through PBNs or other black hat techniques. Our approach to backlinks is sustainable and adaptable to changes in Google's algorithms. This is why our clients have succeeded and maintained their leading positions in their respective industries.
We continuously monitor for any potentially harmful backlinks from negative backlink sources and take action to disavow them when necessary. Our proprietary software, developed since the introduction of Google's Disavow Tool, streamlines the dispute process. Our tool efficiently identifies toxic backlinks, requests removal from the source website, automatically checks for disposal after a week, and submits a report to Google if the links have not been removed, as Google requires to disavow them officially. This process can be extremely time-consuming if done manually. Still, our tool automates much of the work while incorporating human intelligence to ensure that only undesirable links are removed for optimal results.
Social signals play a significant role in SEO, which is why when we create new content for a client, we encourage sharing it on the company's social media profiles and any relevant supporting profiles, such as critical executives' LinkedIn or Twitter accounts. While this is not a determining factor in the success of an SEO campaign, it can be beneficial, especially if the content is shareable and socially engaging.
We believe in having weekly meetings with clients who have committed to 10 or more hours of engagement with us per month. While SEO may require time, we believe that our tasks should not take longer than necessary. These regular meetings serve as a way to hold us accountable, and we, in turn, keep you and your team responsible for the required action items. This helps ensure the efficient and effective progress of the SEO initiative.