What is a Google Business Profile?
Is it important for your business to have a local profile on Google?
Plastic surgeons often target clients in and around their location. A Google Business Profile will significantly increase your chances of being found by potential clients in that area who are already searching for your specific services.
Google Business Profile Optimization
Google Business Profile Optimization is a critical component of local search engine optimization (SEO) for businesses. It involves optimizing your Google My Business (GMB) -which it was originally called- to increase your visibility on Google Maps and in local search results. This helps you to gain trust and authority with Google and other search engines on specific keywords. Optimizing your GBP listing and maintaining it with new information can improve your map rankings and maintain a solid online presence in your local market.
Two main factors can impact your map rankings: competition from other businesses optimizing for the exact keywords and changes to Google's algorithms. To combat the first factor, if competitors do a better job of optimizing, it is essential to have specific approaches in place to ensure that your GBP optimization efforts are effective. As for the second factor, updates to Google's algorithms can positively and negatively impact your map rankings, but our track record has proven that our methodologies align with the direction Google is trying to move with its GBP updates.
Our methodologies have proven to be effective across a variety of industries and in highly competitive markets. This reason is why our clients have over a quarter million first-page results. Investing in GBP optimization is the best investment that most local businesses can make, especially when their customers are actively searching for local providers offering their products or services.
Note: It is essential to ensure that the GBP optimization firm you choose uses ethical and effective tactics that align with Google's guidelines. A high-value content-first approach to GBP optimization is crucial for long-term success and ensuring that your business provides valuable information to potential customers. Simply augmenting citations without optimizing the content on your GBP listing may not offer the best results and could potentially harm your online reputation and search engine rankings.
GBP Optimization Methodologies
Optimizing your Google Business profile by completing these 12 tasks is essential to increase your visibility and reach your target audience. Additionally, considering the specific keywords and industry trends relevant to your business will help optimize your profile for better search results and improve your chances of appearing in the top 3 positions of the map package.
1. Claim your Business Profile
2. Complete every section of your Google Business account
3. Be meticulous with contact information
4. Select primary and secondary categories
5. Mark off applicable attributes
6. Write a complete “from the business” description
7. Publish Google posts weekly
8. Upload new photos regularly
9. Have questions asked/post relevant keyword dense Answers
10. Collect and respond to reviews
11. Add your products and/or services
12. Set up messaging
GBP optimization benefits companies seeking to attract customers within their local area. By optimizing Google Business Profile (GBP), companies can improve their search results and attain higher visibility in the "Map Pack." The Map Pack appears in 93% of Google searches and is often positioned at the top, under the ads section, making it the most crucial ranking for small businesses. Approximately 50% of searchers click on the top three orders in the Map Pack, 20% click on ads, and 30% click on the results below the Map Pack, emphasizing the importance of ranking in the Map Pack. The GBP optimization process ensures that business information is formatted correctly and that other GBP marketing opportunities are utilized. This involves regularly publishing posts optimized with keywords, photos with geotags, service descriptions, product information, and pricing. Our clients who focus on acquiring local customers have seen great success with these efforts.
We propose to hold bi-weekly meetings with clients who engage with us for ten or more hours per month and monthly meetings with clients who engage with us for 5 hours per month.
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