Google is super busy.

It is not surprising that Google is the most frequently visited website. To quantify this, Google receives approximately 89.3 billion visits each month.

The website that receives the most visits is Google.

As mobile devices continue to gain popularity, Google search is no exception, with mobile devices taking the lead even on Google. Examining the breakdown of Google searches by device, it is evident that 63% of Google’s organic search traffic in the US comes from mobile devices.

Potential clients are searching for you.

In order for potential customers to find your business, it is crucial to maintain your online presence on Google. You can take charge of this by utilizing Google Business Profile.

Improve your presence online by utilizing your Google Business Profile.

Google Business Profile is an essential, free tool that all small business owners should be aware of and utilize. By using your Google Business Profile, you can manage the information that appears about your business across all of Google’s services, including Google Maps and Google reviews. Any changes you make to your business information on your Google Business Profile, such as your hours or location, will be automatically updated everywhere. Consistency is vital for small and medium-sized businesses, especially in today’s era of online searching.

If potential clients come across conflicting information about your business online, it can give the impression that your business is disorganized, unprofessional, and outdated. Fortunately, you can prevent this by fully utilizing tools like Google Business Profile.

Formerly known as Google My Business, Google Business Profile is a free service that allows businesses to create a profile that includes their location, contact information, and customer reviews. A fully completed Google Business Profile can help customers find your business more easily and enhance the credibility of your brand. It is recommended that you respond to both positive and negative customer reviews when setting up your Google Business Profile, as it demonstrates appreciation for loyal customers and offers the opportunity to address concerns or negative experiences.

What are the advantages of having a Google Business Profile?

When it comes to digital marketing, not having a presence on Google is similar to being invisible. By taking ownership of and controlling your Google Business Profile, your business can:

• Demonstrate to potential customers that your business exists.
• Build credibility and legitimacy for your business.
• Inform potential customers about the products or services you offer.
• Provide potential customers with your business location and directions to your physical location.
• Display your business hours and days of operation.
• Show potential customers feedback from previous and current customers.
• Share additional information about your business that you choose to disclose.
• Drive traffic to your website.

Approximately 88% of consumers who perform a local search on their smartphone will visit or contact a store that is relevant to their search within one day.

In addition to its primary functions, Google Business Profile also offers additional features that allow you to:

• Add users, such as an in-house marketing employee or a marketing firm, to manage your profile.
• Create a website for your business using Google’s website builder.
• Obtain a custom Gmail account for your business.
• Advertise your business with Google.

Do you need help to set up your Google Business Profile?

To set up your Google Business Profile correctly, there are several crucial steps you need to follow.

1. To begin, you need to claim ownership of your business on Google.
2. After claiming your business, you should begin by filling in or verifying essential information, such as your business location, hours of operation, website, phone number, and other contact details. It is important to be as specific and accurate as possible because this information will appear on your Google Maps listing.
3. Another critical step is to verify your business on Google, which confirms that your business is legitimate. Once verified, you will be able to add additional information, such as photos, products, and services, track calls and messages, add Google posts, receive analytical insights, and reply to customer reviews.

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